Passion Investors is an exclusive platform where we match our network of UHNW investors, or their representatives such as Family Offices, with one-off passion investment opportunities and ventures such as unique sports car coach building projects or other passion investments with the potential of a solid value increase and exceptional ROI.

“If you can dream it, you can do it”
Enzo Ferrari


Passion investments

We focus on various passion investment segments, including high end automotive, fashion, music, film, media & entertainment.

“As I started to buy cars, I didn’t know that I was building a collection. I just wanted the cars I was dreaming about. Once you have a good one, it’s like having a fever” — Ralph Lauren


The classic art of Special Coachbuilding has been revived in a spectacular way, thanks to a growing number of wealthy collectors again commissioning their very own unique sports- or luxury car. These limited-series and one-off cars evoke the memories and values of the glorious past when automotive icons were created by independent designers and coachbuilders like Pininfarina, Scaglietti, Drogo, Giugiaro, Touring, Vignale, Zagato, Saoutchik and Figoni & Falaschi. Many of these classic automotive artworks represent the top of the present collectors market. The renewed interest in special coachbuilt cars and cars produced in limited-series resulted in today’s high-end market segment thriving in an unprecedented way.

Passion Investors sources unique investment opportunities in the high-end automotive market (blue chips, coachbuilds, limited series), mediating between ventures and investors.

Vandenbrink GTO

Passion Investors has e.g. been exclusively mandated by Vandenbrink Design for their Special Coachbuilding ‘Vandenbrink GTO’ investment case. See portfolio.

Minotto Cars
Passion Investors has been mandated by Minotto Cars to support their Minotto V12 Barchetta business case through consultancy and financing.
See portfolio.


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The entertainment industry landscape is rapidly changing, with emerging new key players and fundamentally different roles for classic players. Passion Investors focusses on start-up and scale-up ventures with a strategy to create compelling platforms/services with solid user bases, resulting in significant yearly turnover & profit with (inherent to common social network valuations) high enterprise valuations.

Social Music Network
Passion Investors has been exclusively mandated for the ‘Social Music Network’ investment case: a large-scale international social network focussed on the holy grail of music recommendation. See portfolio.

Passion Investors has been exclusively mandated for the investment case of a unique service for artists, venues, studios and festivals to bring ticketed concert streams to audiences worldwide. See portfolio.


“The sound of a 12 cylinder engine is music…” – Eric Clapton

Our Values & Services

Passion Investors is an exclusive platform where we match our network of UHNW investors (or their representatives such as Family Offices) with one-off passion investment opportunities and ventures such as unique limited-series sports car or coach building projects and other passion investments, all with the potential of a solid value increase and exceptional ROI.


  • Branding, marketing & sales consultancy
    Brandbuilding, storytelling, competitor analysis, strategic alliances (design, coachbuilders, distribution partners, sales, sponsoring, events)
  • Technical consultancy 
    Technical strategy, engineering choices, production planning, due diligence of production partners
  • Funding
    Prepare for fundraise & making your project investor-ready: business planning, financial modelling, investor memorandum creation, pitching to investors


Trust & Transparency 
When it comes to managing our clients investments, trust is of the topmost importance. Transparency in how, what and why we do things is our first priority. 

At Passion Investors we have a passion for rare sports cars, fashion, music and media, along with the lifestyle and emotions they embrace. This passion, together with our dedication and attention to detail, is instilled in everything we do. 

As a result of many years of experience in financial services, automotive design & technology, music and media entrepreneurship, Passion Investors is founded on our team’s solid industry expertise. Moreover, all people involved in Passion Investors are seasoned executives with deep, subject-matter expertise resulting in a comprehensive and high-quality international network of experts in one or more of these disciplines. 

Thorough market analysis 
We analyse the latest market research, trends and public offerings to track and forecast the values of our investment opportunities. In addition to our own research, we use the input from prominent independent industry experts.

“There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.” – Sophia Loren

Markets & opportunities

“An investment of passion is a collectable asset that is real and tangible and has the potential to increase in value over time because it is rare and desired by many.” – Dr. Rachel Pownall MSc PhD

Passion Investors guides you to invest in the most promising and exclusive projects & ventures like sports car related coach building projects and other passion investment related ventures in the fashion and entertainment sector, all carefully and critically sourced and evaluated by our team of specialists.

As ‘Passion Investor’ you will become part of a unique club that offers you the opportunity to invest in tangible ventures with the potential of a solid value increase and exceptional ROI.

A good example of a long term successful tangible passion investment has been the rare (classic) sportcars segment. It is a fact that they are fun to drive, represent a distinguished life style, a way to connect with like minded people and are considered being an exciting form of art. It should, however, not be ignored that they also have provided solid returns over time with a low correlation to other asset classes. Over a period of 60 years they almost continuously increased in value. Over the last 10 years prime cars, especially from the 1950s, 1960s and 1970s, have outpaced several other asset classes.

This trend has been evidenced by various independent investment researchers that publish their results on a regular basis.

The Knight Frank Luxury Investment Index (KFLII) as depicted below, tracks the performance of 11 different passion investments, and publishes a full report on a quarterly basis.

Click image to enlarge

Independent investment researchers HAGI are publishing monthly data to measure and track values of the rare and collectable car market. This is currently reflected in one overall and four specialized (marque) indices, each using a rigorous financial methodology usually associated with more traditional investments.

The K500 guide was established by classic car guru Simon Kidston, providing a car collectability rating that can go up to a maximum score of 100 points. As a rule of thumb it could be concluded that cars with a collectability rating > 60 points have the potential to increase in value overtime.


About us

ALLARD FERWERDA – founder & managing partner
Whilst gathering more than 25 years of corporate experience building various international ventures in the financial sector, it was a logical step for Allard to start as an independent entrepreneur with a focus on tangible investment opportunities. Combining his passion for classic and modern sports cars with his experience in financial markets resulted in establishing Passion Investors.


ROBERT KOUMANS – managing partner
As a mechanical engineering MSc, vehicle dynamics specialist, publisher of Coachbuild.com and CEO of Vandenbrink Design Special Coachbuilding his passion for automotive design and technology is evident. With his visionary and driven entrepreneurial track record Robert contributes to Passion Investors with his broad experience and network in automotive as well as in music & media.


In addition we work with a network of dedicated experts with deep, subject-matter expertise and solid experience gained in private deals and/or investment related advisory roles.

“The only way to do great work is to love what you do.” – Steve Jobs