Working with classic cars, and the people that love them, is the fulfilment of a life-long ambition. Like many, we consider classic and modern sportscars as works of art, but also believe they are so much more than that! Not to be hung on a wall, they excite the senses – they are seen, felt, heard whilst also being emotive, exhilarating and nostalgic. They evoke memories of past heroes, famous victories and the rich brand heritage earned by several prominent car manufactures. They put a smile on the face of their driver, are admired by every passer-by and followed by fans who travel the globe, like pilgrimage, to prominent events such as Mille Miglia, Le Mans Classic and Goodwood Revival to witness their favourite cars and drivers first hand.
Passion Investors understand these emotions. We also understand that the heart cannot always rule the head. Over the past decade we have witnessed the emergence of the collectible automobile market as a full-fledged asset class. Its value has been steadily rising and in difficult markets, collectible cars have demonstrated a far greater resilience as compared to traditional asset classes.
Passion Investors will therefore establish an investment vehicle that will invest in rare classic and modern sport cars of the highest standard, whilst embracing the lifestyle opportunities that these vehicles present.